Rock Your Brand !

Many facebook pages are finding themselves at a social table for one with little conversation going on despite all those “likes” they begged for in the early days. It’s becoming harder to stand out from the crowd.

Quality over Quantity!

• Deeper than a logo : your logo is not your brand. Your brand is the essence of who and what you are. It’s your tweets, avatar, facebook cover image and even the description on your LinkedIn business page.
• Consistent : the more consistent you can be the more easily each and every brand impression is going to leave a memorable imprint in their brain.
• Unique : focus on your unique value you bring to your target markets.
• Relevant : your brand must mean something and resonate with your target audience.
• Simple : love brands that make people think but at the same time are easy to understand.

Imperfect Perfection

• Profile Photo : your profile photo (aka avatar) is the small image right beneath the facebook cover image. This is an important image as it appears in news feeds and pages when you comment. It appears right next to your comment. you may need to mess with it a little bit to ensure that your logo or face is positioned correctly and can be seen or read in news feeds.
• Cover Image : your cover image presents an amazing opportunity for you to present your brand to the world. It is a first impression that all visitors are going to see at least one time. Don’t just grab the closest photo you can find and slap it on there. Make the message simple, inspiring and memorable.
• Status Updates : many people over look the simple status update or don’t see it as a branding opportunity. Everything you say, post, tweet and update can and will be used for or against you when it comes to brand perception. Check the urls and other contact information to be sure it is accurate and up to date!
• Images & photos : did you know photos are the most viewed content on facebook? Obviously the social networks are becoming more and more visual. you can write a blog post and insert a branded image, then share that blog post to Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn etc. each time you share the post the featured image will come right along with it.
• Contests : contests are a great way to integrate your brand in a fun way. Are you launching a new product or logo? Leverage facebook as a way to poll your community on their top preference. Or even use it to help them select a tag line, product name or logo. There are many apps that can help you do this without a whole lot of custom development or effort.

source: *socialmediatoday