Magazine Spreads - The Good & The Bad

Magazine spread is two pages that are next to each other. Each spread works as one unit. It is not two pages separated but two pages that work together to create one unit.

Take a look at these images below and you will see how the flow of the text is better in the 3rd image. Red lines represent the direction of the eye. You will see how harder is to follow the text flow in first image.

This is an example of bad text flow.
You can see how the flow of the story is not natural and the reader will have hard time following the text.

Bad example of placing headline and intro text. It is not a natural way of skimming through the story.

In this case it is OK to place the headline at the bottom.
Reader will have no problem following the story, besides, it would be awkward to place the headline on top of the model’s head. 

This is good example of text flow. Text and images have their own place and importance.
Flow is natural and reader will have no problem following it.

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